Fanattac

FANATTAC was a new social media platform that allowed fans, artists, labels, and advertisers to interact with each other in an engaging social environment. FANATTAC fundamentally redefined the fan-to-artist interaction, expanded fan bases for artists/labels, and monetized consumer social media behavior.

Founded in 2011, FANATTAC  provided a unique social media experience for music lovers – an online music playground where fans were able to interact with their favorite artists in an immersive and engaging social experience. Fanattac was created with fans and artists in mind, giving the biggest stars and the newest talent powerful tools to communicate directly with their fans and incentivized them to promote their music and their brand.

FANATTAC gave music fans a home to enjoy music and content. Users were able to discover and connect with like-minded fans in an engaging social environment. Fans had the power to promote the music and the artists that they love and the opportunity to discover and support new up and coming acts through artist-driven incentives.

FANATTAC users had free access to the site and entry-level game play, but paid to enhance game progression and the game experience. In addition, FANATTAC users were able to purchase real goods (music, video, merchandise) or virtual (game-enhancing) goods.